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"description": "A full design system spanning from landing to loan flows.", "industry": "", "discipline": "", "link_out": "" }, { "year": "", "image_visibility": "", "folder_name": "", "show": "", "title": "Johnson & Johnson", "project": "", "description": "Evolving a corporate site into a story-driven digital platform.", "industry": "", "discipline": "", "link_out": "" }, { "year": "", "image_visibility": "", "folder_name": "", "show": "", "title": "Andreas Hald", "project": "", "description": "", "industry": "", "discipline": "", "link_out": "" }, { "year": "", "image_visibility": "", "folder_name": "", "show": "", "title": "Reebok", "project": "", "description": "Unifying brand and e-commerce for a seamless Reebok experience.", "industry": "", "discipline": "", "link_out": "" }, { "year": "", "image_visibility": "", "folder_name": "", "show": "", "title": "ASL Pal", "project": "", "description": "", "industry": "", "discipline": "", "link_out": "" }, { "year": "", "image_visibility": "", "folder_name": "", "show": "", "title": "TV2 ZULU BFF", "project": "", "description": "TV show identity and app design for a second-screen experience.", "industry": "", "discipline": "", "link_out": "" } ], "copy": { "bio": "Art director and senior designer with 15+ years of experience creating interactive experiences, visual identities, and story-driven digital design. I craft thoughtful, emotion-evoking work that connects brands and people through clarity, curiosity, and strong creative direction. Currently based at H&M, I’ve worked across Copenhagen, Aarhus, and New York — collaborating with multidisciplinary teams to bring ideas to life across digital products, campaigns, brand platforms, and immersive experiences.\n\nMy work sits somewhere between design, storytelling, strategy, and experimentation. I’m drawn to projects that balance aesthetics with meaning — experiences that not only look beautiful, but leave a lasting emotional impression. Whether shaping a concept from scratch, refining interaction details, or building systems that scale, I care deeply about creating work that feels human, thoughtful, and alive.\n\nI don’t believe in having one narrow specialty. My strength comes from curiosity, adaptability, and a hands-on creative approach. I thrive in the messy middle of the process: exploring ideas, asking questions, connecting disciplines, and pushing concepts until they feel both unexpected and inevitable. Dedicated, detail-oriented, and endlessly curious, I’m motivated by learning, collaboration, and the pursuit of work that resonates beyond the screen.\n\nInspired by Scandinavian minimalism, culture, technology, photography, motion, architecture, and everyday human behavior, I approach each project with equal parts intuition and intention. I believe the best creative work happens through openness, trust, experimentation, and a willingness to embrace complexity in search of something meaningful.", "headline": "Casper Holden", "linkedin": "linkedin", "linkedin_url": "https://www.linkedin.com/in/casperholden/", "mail": "mail", "mail_url": "mailto:casperholden@gmail.com", "visit": "Visit" }, "manifest": { "budlight_bl6": [ "1.opt.webp", "2.opt.webp" ], "collective_health": [ "1.opt.webp", "2.opt.webp", "3.opt.webp", "4.opt.webp", "5.opt.webp", "6.opt.webp" ], "deshaw": [ "1.mp4", "2.mp4", "3.mp4", "4.mp4" ], "dig_cloud_castles": [ "1.opt.webp", "2.opt.webp", "3.mp4", "4.opt.webp" ], "epos": [ "1.mp4", "2.mp4", "3.mp4" ], "garderobe": [ "1.opt.webp" ], "oppo": [ "1.opt.webp", "2.opt.webp", "3.mp4" ], "paradigm": [ "1.opt.webp" ], "zipline": [ "1.opt.webp", "2.opt.webp", "3.opt.webp", "4.opt.webp", "5.opt.webp", "6.opt.webp" ] }, "originals": { "budlight_bl6": [ "1.webp", "2.jpg" ], "collective_health": [ "1.png", "2.png", "3.gif", "4.jpg", "5.jpg", "6.jpg" ], "deshaw": [ "1.mp4", "2.mp4", "3.mp4", "4.mp4" ], "dig_cloud_castles": [ "1.jpg", "2.jpg", "3.mp4", "4.jpg" ], "epos": [ "1.mp4", "2.mp4", "3.mp4" ], "garderobe": [ "1.jpg" ], "oppo": [ "1.jpg", "2.jpg", "3.mp4" ], "paradigm": [ "1.png" ], "zipline": [ "1.png", "2.png", "3.png", "4.png", "5.jpg", "6.jpg" ] } }